Open reset in your city.
Run the weekly rides, coach the riders and build the community. reset runs the marketing, the newsletters, the bookings, the billing and the admin. No buy-in, no premises, and you are paid every month for the coaching you deliver.
A local fitness business, without the gym.
Your roads are the facility. reset brings the brand, the athletes and the back office. You run your city like any local coach: insurance, events, race days and travel are yours to fund. What you skip is the rent, the staff and the loan.
Running costs cover insurance, events, race days, travel and gear. Coaches you lead are signed and paid by reset, and you earn on top of your own coaching for leading them.
- Your running costs
- −$500
- After your costs
- $7,500 to $9,000
A ballpark to show the scale, not a promise or projection of what you will earn. Before tax. Assumes a full roster for you, and for each coach you lead, all year. Running costs are your own estimate and vary by city. Your actual terms are agreed with you directly, under NDA.
Profit, side by side.
- Invested to open
- $539K to $905K
- Average club revenue
- $447K a year
- What the average gym owner makes
- $86K a year
Average pay for a US gym owner, after rent, staff, equipment and fees. Many make far less, and the money borrowed to open still has to be repaid.
- Invested to open
- $0
- Paid to you, after your costs
- $90K to $110K a year
- Your costs
- $500 a month
Insurance, events, race days, travel and gear. No lease, staff, gym equipment or loan to repay.
Gym owner pay: ZipRecruiter average for US gym owners, $86,197 a year (updated September 2026); the US Bureau of Labor Statistics median for entertainment and recreation managers, which includes gym owners, is $79,520 (May 2025). Investment and average club revenue: Anytime Fitness 2026 FDD as summarised by FranchiseVS. *Initial investment ranges from two national US gym franchises: Anytime Fitness, $539,329 to $905,482 (2026 FDD, as summarised by FranchiseVS), with an $842 a month royalty plus brand fund fees; Crunch, $668,000 to $3,488,000 excluding real estate, with 5% royalty and 2% brand fund (Crunch franchise FAQ). Figures change by year and location.
You run your city. We run the back office.
reset handles
- Ads and our audience pointed at your city
- Your own city site, reset[yourcity].cc, where riders sign up
- Newsletters and every message to your athletes
- Content, edited in reset style, through our marketing studio powered by Offscale Digital
- Ride bookings, waivers, checkout and monthly billing
- Onboarding, admin and the coaching tools
- Design for your event kit, like a reset tent or banners
- The flagship events and team camps
You handle
- Coaching your athletes
- The weekly rides in your city
- Your local community and its word of mouth
- Your own insurance, as an independent contractor
- Your own kit, bike and equipment
- Your local events, race days and travel, and producing your event kit
Need a nutritionist, strength coach or bike fitter for an athlete? Bring one in from the reset network.
Train in your city. Race together at the flagship events.
Your riders train on your weekly rides. Then every reset city meets at the flagship events to race as one team.
Stay With The Team
The team house, first to book.
Ride Along Pack
Race and ride with the team. Book your own accommodation.
The person local riders already ask.
Coaches and service providers with a real business in their city: cycling coaches, nutritionists, strength coaches and bike fitters with a local following. Honest, hardworking, and in it because they love the sport.
This is a partnership, not a licence to use the name. Your riders become reset riders and sign up on your city site, and we build the city together.
From application to first ride.
- 01
Apply
Tell us about you, your athletes and your city.
- 02
Listen
We send you the reset overview so you know how we work.
- 03
Call with Zack
We talk through your city, the numbers and the plan.
- 04
Agreement
Your terms, your commitments and your existing clients, agreed upfront, under NDA.
- 05
Launch
Your city site goes live, your weekly ride goes on the calendar and the ads start.
Zack Morris, founder of Reset CC
Silver medalist, M35-39 time trial, 2026 UCI Gran Fondo World Championships. National champion, elite and masters. Built and ran Team EF Coaching for five years.
Before you apply.
Do I pay to open reset in my city?
No. There is no buy-in and no fee to reset. You are paid every month for the coaching you deliver.
How much of each payment do I keep?
Your terms are agreed with you directly. We share the full model on a call, under NDA, before anything is signed.
What are my costs?
The running costs of any local coach: insurance as an independent contractor, your kit, bike and equipment, and whatever your events, race days and travel cost. reset designs your event kit and runs marketing, newsletters, booking, billing and admin. There is no rent, staff, gym equipment or loan to repay.
Can I bring other coaches into my city?
Yes. Coaches you bring in sign with reset and are paid by reset. You lead them, run the rides with them and keep the standard high, and you earn on top of your own coaching for leading them.
Can I keep my existing clients?
We agree upfront, in writing, which clients move onto reset and which stay with you. Your terms for those clients are part of the same agreement.
Why does every rider sign up on the city site?
So every rider gets the same team: one place for weekly rides, coaching, membership and the flagship events. It is also how you get paid every month without chasing anyone.
Which cities are you opening?
Wherever the right person is. Apply and tell us your city.
Applications are open in any city.
Tell us about you, your athletes and the riding where you live. We read every application and get in touch if there is a fit.
Apply for your city→