reset was built from a simple belief: masters athletes deserve world tour-level coaching. Not a scaled-down version. Not generic programs. The real thing, adapted for real lives.

Our coaching team brings experience from the highest level of the sport. We've worked with world tour teams, competed at national and international levels, and led the development of professional cycling programs. We understand what it takes to perform at the top, and we know how to translate that for athletes balancing careers, families, and ambitions beyond the bike.

reset was founded by Zack Morris after he built and led the coaching program for a world tour team. The difference here? At reset, our athletes are the priority. There's no pro team competing for resources or attention. You are our world tour team.

That's why there are two logos: reset and reset cc. When we go to camps to train and race together, we become our own world tour team in official reset cc race kit, supported like the pros. Whether you're racing with us or on a personal journey of transformation, you get the same treatment. Best in class coaching, off-bike training, nutrition planning, and the accountability that compounds into real progress.

We're built on the latest scientific research but rooted in the experience of countless race days and thousands of athlete success stories. We know what works because we've lived it and coached it at every level.

Regardless of where you are today, when you press join reset, you become a member of our team. You become our priority.